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A Waterfront Renewal

In Pontiac, Michigan, an extraordinary new neighborhood is poised to redefine community living with a thrilling new vision for the city’s future. Walkability, public green space and community amenities complete what promises to be a one-of-a-kind urban village.

Situated on a peninsula extending out into Crystal Lake, The Shores sits on an undeveloped parcel of land with expansive waterfront views and convenient access to Bloomfield Township and the Pontiac Central Business District, as well as major employment centers in nearby Auburn Hills and Troy.

The combination of a unique location, impressive scale, community connections and incredible amenities makes The Shores not just an exciting project, but a potentially transformative moment for the City of Pontiac and the surrounding region.

A landmark and launchpad for future development in Oakland County ״

Project Statistics

The Shores at Crystal Lake is an exciting project with the potential to serve as a model
for future development in Oakland County:

34-acre mixed-use project

1.5M square feet of residential development

1,200 residential units

50k square feet of commercial space

Embracing and Elevating the Best of Pontiac

The Shores envisions a community animated by principles of sustainable living, a layout that capitalizes on the project’s one-of-a-kind location by giving residents a chance to enjoy the outdoors with pocket parks, nature trails and a waterfront promenade. Amenities and features include:

  • Green elements woven into the masterplan
  • Walkable paths to access on-site amenities, retail and entertainment
  • Designated village square for community events and gatherings
  • High-speed fiber integrated into the development

SK Investments Group

Founded in 2009, this South Florida-based company has steadily expanded into new markets,
including signature projects in New Jersey and Southeast Michigan. Its growing portfolio features multifamily properties, SFR portfolios, affordable housing properties, commercial real estate, and residential and mixed-use communities.

Today, the group manages active investments in multiple portfolios with approximately 1,500 residential units and 3 development projects. It is constantly seeking new opportunities and innovative channels for growth, while providing high returns and risk- managed performance for its shareholders and investors.

SK Investments Group’s strong track record in real estate acquisitions and development has been defined by its commitment, insight, strategic vision and uncompromising integrity. The result is a history of transforming and elevating not just projects, but entire communities.

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Project Partners

SK Investments Group has assembled an all-star team of local real estate development experts and advisors with deep ties to Pontiac, including architecture firm Kreiger-Klatt, civil engineering and surveying firm Spalding DeDecker, and Strategic advisor Tim O’Brien, a Pontiac native and former principle of the Pontiac-based O’Brien Group, a development company headquartered in Pontiac for over a quarter of a century.

The Shores at Crystal Lake FAQ

Why build the project now?

The Shores fills an urgent market need for quality residential options—especially for young professionals who might work in Pontiac but currently choose to reside elsewhere. With its combination of accessibility, amenities and mixed-use dynamism, the project has the potential to become one of the most desirable new residential neighborhoods in the city.

What is the project timeline?

The Shores is progressing toward anticipated site-plan final approval in fall, with tentative plans for an official groundbreaking in mid-to-late 2023.

Is The Shores a high-end development?

The Shores offers high-quality residential options in a mixed-use neighborhood that was thoughtfully and intentionally designed to be seamlessly woven into the civic fabric of the City of Pontiac.

Who is SK Investments Group?

Founded in 2009, SK Investments Group quickly established its well-earned reputation for identifying and unlocking value in residential and mixed-use real estate. The South Florida-based company has steadily expanded into new markets, including signature projects in New Jersey and Southeast Michigan. Its growing portfolio features multifamily properties, SFR portfolios, affordable housing properties, commercial real estate, and residential and mixed-use communities. Today, the group manages 15 active investments with approximately 1,500 residential units and 3 development projects currently underway. SK Investments Group’s strong track record in real estate acquisitions and development has been defined by its commitment, insight, strategic vision and uncompromising integrity. The result is a history of transforming and elevating not just projects, but entire communities.

Community Feedback & Suggestions

Community input regarding The Shores at Crystal Lake is critical to ensuring that Pontiac residents feel informed, connected and engaged. We want to hear from you! There are many public spaces, trails, parks and amenities available throughout The Shores development, including a waterfront pavilion that is meant for community use.

Would you prefer picnic tables or lounge furniture? Are speakers or AV important to you? Do you like lawn games? Let us know by submitting the form below.


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      Media Inquiries:

      Erin Robinson
      erobinson@identitypr.com
      810-964-3715